Within the first 3 months, the ROAS reached 3.0
REVCHIMP x Salaam Nutritional - Paid Ads, SMS Marketing
The Challenges
Goals and Objectives
GOALS AND OBJECTIVES
The primary goal of the project was to stabilize ad performance and optimize the campaigns to achieve a ROAS of 2.5 or higher. The objectives were set as follows:
- Increase ROAS to 2.5 within the first 3 months of the campaign.
- Scale ad spend while maintaining a profitable ROAS.
- Improve ad targeting and creative strategies to attract a relevant audience.
- Enhance overall brand visibility and engagement on social media platforms.
THE STRATEGY
DOMINATE EVERY CHANNEL
To tackle the challenges and achieve the set goals, REVCHIMP developed a comprehensive strategy:
1. In-Depth Audience Research: Conducted thorough audience research to identify the most relevant and profitable segments for Salaam Nutritional's supplements.
2. Creative Optimization: Created visually appealing ad creatives with persuasive ad copy to increase click-through rates and conversion rates.
3. Ad Placement and Scheduling: Strategically placed ads during peak times when the target audience was most active to maximize exposure.
4. A/B Testing: Implemented extensive A/B testing to identify the most effective ad variations, targeting options, and ad formats.
5. Campaign Monitoring and Optimization: Monitored ad performance daily and made data-driven adjustments to optimize the campaigns for better results.
Implementation:
Starting in October 2022, the implementation phase consisted of the following steps:
- Set up new ad campaigns based on the identified target audiences and creative variations.
- Constantly monitored the performance of the campaigns, ad sets, and individual ads.
- Conducted A/B tests on different ad elements to refine the strategy.
- Utilized 3rd party analytics and insights to make data-backed decisions.
RESULTS
the results speaks for themselves
The results of the Paid Ads campaign for Salaam Nutritional were highly successful:
- ROAS Achieved: Within the first 3 months, the ROAS reached 3.0, surpassing the initial target of 2.5.
- Scale and Profitability: The advertising spend was successfully scaled up while maintaining a consistently profitable ROAS.
- Increased Brand Engagement: The campaigns led to a significant increase in brand visibility and user engagement across social media platforms.
TESTIMONIAL
Lessons Learned
Conclusion
Next Steps
.svg)
